one of the most influential figures behind the rise and rise of the Blue Bird group, the most renowned taxi company in the country, mrs purnomo took time out from her busy schedule to talk with us about her jakarta top ten
Noni Purnomo was born in Jakarta in 1969 and at that time, her grandmother, the late mutiara djokosutono, founder of the blue bird group, had yet to establish what would eventually become an all-conquering taxi company. In 1972, blue bird took its first baby steps towards success when it acquired an operating license, and thus began noni’s lifelong affair with the family business. First though, noni travelled to australia to undertake a degree in industrial engineering at the university of newcastle. “i was the first in the family to study abroad. It broadened my horizons and i did a lot of growing up while i was there,” she says. Foreign studies did not stop noni from contributing towards her family’s embryonic company though, and she would work at blue bird every time she came home for the holidays.
After graduation, Noni actually applied for a job with a well-known chocolate manufacturer down under, only to be turned down because, in her own words, “i’m not a big fan of chocolate!” So she returned home and started working at blue bird, leaving for a year in 1995 in order to gain marketing experience working at the jakarta convention and exhibition bureau. Next, noni went to san francisco to study for her mba, and after returning home this time, she implemented revolutionary methods and procedures at blue bird, helping the company to develop even further and taking it to the pre-eminent position which it enjoys today.
Number of blue bird taxi my number one favourite thing about jakarta is that the city has the highest number of blue bird taxis when compared to other indonesian cities! Can you imagine jakarta without blue bird? [laughs]
Friendly people the people in jakarta, and indonesia in general for that matter, are very friendly in comparison with other countries in my humble opinion.
Food i consider myself something of a foodie and i love eating. One of the best things about jakarta for people like me is that there are so many dining options, from street food to fine-dining restaurants. My most favourite jakarta street food of all time
Would have to be sop kaki kambing irwan in blok m.
Friends and family fortunately, most of my friends and family are based here in jakarta. I travel a lot, so it’s great to come back home and be able to meet up and hang out with them here
Cinema over here, we’ve got the most luxurious cinemas i’ve ever been to and these provide visitors with ample space and even beds to lie down and relax on while watching a film. You don’t get that in, say, the us.
Fashion i tend to wear clothes that have an indonesian flavour to them, and jakarta has got these in spades. Moreover, i think the fact that many of the brilliant minds from the fashion industry are based here in jakarta contributes greatly to how forward-thinking we are in terms of fashion, especially with massivew fashion-related events such as jakarta fashion week being held here.
Inacraft i always try to make time for events and exhibitions featuring local handicrafts such as batik, and inacraft is one of the many that i visit from time to time.
Cooking classes i’m a keen foodie, as i have already said, and i also like to cook too. Recently, over the last two years really, there has been an increase in the number of cooking classes held in hotel restaurants and eateries throughout the city. This has been an enjoyable development for me, and if i’m not too busy, i try to attend them.
Bookshops i’m aware that this may sound a little boring, but my favourite spots to hang out in with my family are actually bookshops, and these days jakarta has got a decent selection of quality bookstores to get stuck into. Gramedia over at grand indonesia is one store that we frequently visit. It’s pretty huge and has a large selection of books to browse through.
My work well, my work is basically based here in jakarta and i’m very passionate about it so it should count, right? [laughs]. A by-product of my job and my passion is blue bird peduli, which is a programme that we created in order to provide scholarships to underprivileged children via two foundations, sekolah kami and yayasan kurnia. Every semester, we distribute scholarships among around 1100 children, and that’s just in jakarta!